I shape what gets built, and why.
11+ years shaping how millions discover, trust and stay with products — currently leading Growth Design for Microsoft Edge, part of Microsoft AI.
Selected workA few things I've designed and the thinking behind them.
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Onboarding that earns the second session
Owning the strategy and design of Edge's First Run Experience — the browser's most critical acquisition and activation journey. Setup, imports, personalization and retention, designed end-to-end and validated through experimentation.
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A passwordless future for billions of sign-ins
Led UX strategy for foundational Windows passkey experiences across Windows Hello, Microsoft Account and FIDO — reducing authentication friction while strengthening trust. Established scalable patterns adopted across identity journeys.
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Finding the answer, not just the results
Designed AI-powered search and discovery across Outlook, Teams, SharePoint, Bing and Microsoft 365 — intelligent answers that help people find information faster, with accessibility and platform consistency built in.
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Interfaces for the road, at premium standard
Designed next-generation infotainment, connected-vehicle and in-vehicle interaction experiences — HMI concepts, interaction models and production-ready validation for premium automotive platforms.
I design growth, identity and AI-powered consumer experiences — and I care more about the problem than the pixels.
Across Microsoft Edge, Windows, Microsoft Search and automotive platforms, I've spent 11+ years turning complex, high-stakes problems into experiences people actually understand. Today I lead Growth Design for Edge — onboarding, activation, retention and personalization for millions of customers.
Before that, I shaped identity and authentication for billions of Windows sign-ins, advancing Microsoft's passwordless future. I work where product strategy, experimentation, systems thinking and AI innovation meet — partnering closely with Product, Engineering, Research, Data Science and Content.
When I'm off the clock, I'm on a mountain bike — founder of a small riding community and a national cross-country racer.
- Growth Strategy
- Product Strategy
- User Acquisition
- Activation & Onboarding
- Retention & Engagement
- Experimentation
- AI Product Design
- Generative AI
- AI Prototyping
- Agentic Workflows
- Identity & Authentication
- Personalization
- Consumer Product Design
- Cross-functional Leadership
- Data-Informed Design
- Accessibility
- Stakeholder Management
Eleven years, one throughline: clarity at scale.
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2024 — Now
Senior Designer — Edge Growth
Microsoft AI · Microsoft CorporationLeading growth design across onboarding, activation, retention and personalization. Owning Edge's First Run Experience and influencing roadmap through experimentation and customer insight.
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2021 — 2024
Senior Designer — Windows Auth & Identity
Microsoft Corporation · FIDO Alliance MemberAdvanced Microsoft's passwordless strategy through Windows Hello, Microsoft Account, FIDO and Passkeys. Represented Microsoft at Authenticate 2024.
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2019 — 2021
Product Designer II — Microsoft Search (MSAI)
Microsoft CorporationDesigned AI-powered search and discovery across Outlook, Teams, SharePoint, Bing and Microsoft 365, championing inclusive and accessible design.
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2015 — 2018
Designer — Automotive HMI
Jaguar Land Rover, UK · Tata Elxsi, IndiaLed UX for next-generation infotainment and connected-vehicle experiences — from HMI concepts to production-ready interaction models for premium platforms.
- Microsoft Design Thinking AwardAug 2024
- Speaker — Authenticate 2024Oct 2024
- SPACE Fix·Hack·Learn WinnerFeb 2023
- MSAI Fix·Hack·Learn WinnerNov 2020
- 28th — National XC MTB ChampionshipOct 2021
- Top-distinction UX Certified — IxDF—
- B.Des — Fashion CommunicationNIFT Bangalore
- 2010 — 2014
- CISCE (ICSE + ISC), Computer ScienceMNPS
- 1998 — 2010